CATEGORIES

 
Note: Only one submission per business
 
Doing Good

We’re recognizing businesses who know that doing good is good for business. Being socially, health, or environmentally conscious is part of who they are and a fundamental part of how they do business. They’ve gone above and beyond to help  others and recent events have amplified their focus on the good. These businesses pride themselves on supporting others, making their communities stronger, and investing in a better Canada.
 
Tell us your story
 
Tell us about your business – tell us about who you are and what you do. What was the inspiration for starting it? How has your business been impacted by the pandemic? (Maximum 200 words)
 
 1. What initiatives, products, or services do you offer to do good? Did you introduce a new initiative to help others during the pandemic? Or were you able to   leverage an existing offering? (Maximum 200 words)
 
 2. Demonstrate how your business works to benefit others locally, regionally, or nationally. (Maximum 200 words)
 
 3. Looking forward, how will you continue to change how you do business? How will you keep your customers and communities engaged? (Maximum 200 words)
 
Offline to Online
 
These businesses have transformed their business for the digital age. They have shifted from brick and mortar to e-commerce, added new revenue streams through social or e-commerce selling channels, and/or added new delivery options for their customers. They’ve evolved to adjust for continued growth in light of dramatic and permanent shifts in the behaviors and expectations of their customers.
 
Tell us your story
 
Tell us about your business – tell us about who you are and what you do. What was the inspiration for starting it? How has your business been impacted by the pandemic? (Maximum 200 words)
 
1. How did your business model have to evolve during the course of the pandemic? (Maximum 200 words)
 
2. Describe the specific tactics you developed to introduce these changes to your business. Have they been carried forward as part of your day-to-day operations? (Maximum 200 words)
 
3. How did your customer and community respond to the changes you introduced? (Maximum 200 Words)
 
Breakthrough Marketing

Businesses have boldly adjusted their marketing tactics to get their message in market. They have mixed up their marketing by creatively redefining the way in which they market their business. They generated traffic and sales by launching social media, digital, or direct mail campaigns and marketing programs that stand out. They have worked to engage their customers for the purpose of building a community of brand advocates.
 
Tell us your story
 
Tell us about your business – tell us about who you are and what you do. What was the inspiration for starting it? How has your business been impacted by the pandemic? (Maximum 200 words)
 
1. How have your marketing plan and tactics changed in the past year? What did you start or stop doing, or what have you done differently? (Maximum 200 words)
 
2. Describe the marketing channels you leveraged to get your message in market. What was the business impact of the customer engagement experience? (Maximum 200 words)
 
3. How have the tactics you executed strengthened your relationship with existing customers or attracted new customers to your business? (Maximum 200 words)